We are born from a nation whom cycling is not just recreation, but a way of life. In Short, Colombian cycling is progress.
The design is a graphical tale about Colombia, its topography, Magdalena : its main river, symbols of the struggles of the people that established this country and how we were stitching it all together. It embodies the demands of exploration of the landscapes of the Colombian Andes, from the coast by the Caribbean Sea and into the heart of this land through the waters of the main waterway. A network of dirt tracks once traversed by foot or mules during colonial times, meander into the mountains. Now bygone ways, many fallen in disrepair. At SCARAB we rediscovered them with a bike and portrayed them on a paint scheme.